In today's day and age there is one thing that people pay more attention to than TV. Social media apps can be found on most everyone's smart phones. To be able to watch TV you have to have quite a bit of time on your hands, however during a short break many people can pull out their phones and look at social media. Social media can include posts from people you know as well as online advertisements. These online advertisements often include political information especially now when we have an upcoming Presidential Election. Over time adults have started using the social media to stay updated on politics as one source said that in fact sometime more recent than 2011 66% of adults used social media or Internet sources to stay updated on political happenings. As I said checking social media is much easier than trying to sit down and watch TV. The world becomes a busier place as you get older meaning less time for such luxuries, however social media is only seconds away most of the day. People realize this as well as more and more advertisements have appeared on social media sites and if many are spending millions of dollars on a campaign then what better way to reach someone than a device that stays in the palm of their hand, pants pocket, or purse during the day and probably the last thing they look at before they go to bed at night.
Hope everyone has a good Spring Break!
Sources:
"Social Media Use and Online Political Participation Among College Students During the US Election 2012." Social Media Use and Online Political Participation Among College Students During the US Election 2012. N.p., n.d. Web. 19 Mar. 2016. <http://sms.sagepub.com/content/2/1/2056305115623802.full.pdf+html>.
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